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Monthly Archives: February 2018

Website Speed Matters

Faster access to information = better user experience

Active internet users are faced with hundreds of information daily. This shows that the internet keeps them busy. And we all know that no busy person like to wait. So once users visit a website, they expect to receive the information needed as soon as they click on a page. Otherwise, they will look elsewhere.

This not only affects the user experience but also, in a more complicated way, the ranking of the website. To explain this point, we need your full attention. When a user accesses a slow website, he tends to quickly move away from it. The results of this action are 1) a high bounce rate (the percentage of website visitors who leave a site after viewing one page), 2) less opportunities for the content to be shared which is also an SEO factor, and 3) Google registers the website as irrelevant to the user’s need. As you can guess, these 3 points have a direct relation with the ranking of the website in SERP as it won’t be considered as a significant source of information.

Mobile internet users are on the rise

Since the big wave of smartphones, more and more people are accessing the internet via their mobile. In 2014, 94{f23311ec774cd768583985ad1aa3cffac49cae92c56ce5870277828f728004c9} of internet users in the Middle East surfed the web with their mobile. This represents a huge number for any business operating in the region. The main reason for users connecting online via their mobile is that they’d need information on-the-go, in other terms, as quick as possible. So making them wait results in the same consequences as the previous point.

In addition, a fast website speed is crucial for online stores, for the reasons mentioned and more. In 2015, around 50{f23311ec774cd768583985ad1aa3cffac49cae92c56ce5870277828f728004c9} of online shoppers used their mobile to purchase, which also represented a promising opportunity. Therefore, building an eCommerce website with a fast load time increases conversions. How? Well, as you probably know, in order to purchase online, a user passes through a process of several pages. So, a customer attempting to buy from a slow website will end up abandoning his cart.

Must Invest in Simple Websites

They are Google-friendly

Simple websites open faster and this remains one of the main reasons why they are preferred by Google. On the other hand, a website with complex flash animation is less likely to be noticed by the search engine giant simply because of the fact it does not recognize flash animation at the first place. So, even if you are using flash animation in your site make sure you’re restricting its use so as not to be overlooked by Google.

The ratings prove it!

It was that researchers discovered that only users could judge sites within 1/50th to 1/20th of a second and the fact that visually complex sites were consistently ranked low could not be dismissed as well.

You’re sorted as far as mobile searches are concerned

Imagine opening a complex site in your smartphone! You can actually gauge the amount of time it will take to open the site. Today, mobile searches have surpassed desktop searches by a huge margin and you can only go on to estimate the dire need of investing in simpler sites.

Don’t forget to educate yourself… more!

Please make sure that you are actually educating yourself about the nuances of web designing thoroughly and acquainting yourself more about its search-engine friendly sites. There is no dearth of resources to help you. Complex websites might as well be equivalent to hard work but let us tell you that web development is more about smart work. Consider the example of flash animation mentioned above. Is there any use of employing elaborate designs when Google doesn’t even recognize it?

Find Affordable Website Designers

Firstly, if your business is just leaving ground, you’ll want to make sure you keep your costs down and stay within your marketing budget. Even the most highly skilled designers go through dry spells in their career, so it’s worth searching online for those offering their services at discounted rates.

Start by typing ‘discount website designers’ into your Google search engine and spend some time browsing through the results. Even if you’re opting for a truly cost-effective service, you’ll still want to ensure you’ll get the professional results your business deserves, so make sure you study their online portfolio of work, or ask to see some example sites.

You don’t need to search locally, as the beauty of the internet means that web design is a globally available service. Wherever you are in the world, and however remotely your business operates, there is no reason you can’t attract a vast client base from all over the world.

It’s always worth checking out earlier customer reviews or testimonials, as, just like in days gone by, word of mouth can go a long way. You’ll effectively be letting someone into your business and putting your marketing into their hands, so you’ll want to know you’re employing someone you can trust.

A good website designer should be able to meet your exact requirements, no matter how niche your business may be. The best way to start things off is by meeting with a consultant, to give you an idea of what’s on offer, and so they can get a general idea about your business.

The company you use will want to acquire as much information about your business as possible, so it might be a good idea to put some information together before attending your meeting with them. This way, the team will have something to take away and refer back to when they’re working on your site.

Some design agencies will offer a new client bonus or discount, as well as add-on service rates for past customers. These special offers might not be advertised on their website, so it might be best to contact a designer directly to find out about their most exclusive deals.

If you do find a discount design service, it’s important that you get a comprehensive understanding of exactly what your package includes prior to agreement. There may be a limit on how many pages you’re entitled to, or you may not receive complimentary revisions if your site doesn’t look quite how you imagined.

Similarly, you’ll want to know about any extra fees that may be applicable. The last thing you want is to receive a great service and a beautiful new website, but with an enormous bill you weren’t anticipating. Ask your designer to be transparent with you about the costs involved.

Make sure the company you decide to use is fully proficient in SEO – Search Engine Optimisation. This will make sure your web page is highly listed in search engine results, and will drive traffic and sales to your site.

Types Of Content

Blog: Blog is the soul of your website that makes it enjoyable for the visitants. This is the most important form of content that is a must, which helps to educate and entertain your clients and give them the sense to get combined with your website and make a repeat visit. Besides, it also helps to improve the ranking of your website because every blog has unique content that is loved by the web spiders.

Products And Services: Another important type of content your website must have is, products and services that are offered by your company. It helps to provide enough information about your offered range to the clients and give them a purpose of purchasing it. However, make sure that the information you provide is true and relevant to what you offer.

News And Timely: This type of content helps to show your audience that your business is growing. This may help your clients to know about the latest update your website has to offer that attracts more and more people to it and increase your reputation among your clients.

Social Media: Last but not the least; Social Media require fresh and interesting content that more and more visitors likely to share, which increase the credibility of your website and helps to target a wider audience. Therefore, you have to give proper attention to it and try your best to give it a perfect blend of information, promotion and interesting material that your visitors likely to read.

PHP Is Being Use in Web Development

  • Free of Cost

As the heading describes, PHP is an open source framework which specifically means that it is totally free! It is supported by lots of documentation. All this makes it one of the sharpest systems which has found its way into the development of famous websites like Twitter, Facebook, WordPress, etc. Being free of cost, PHP is widely available for newcomers who wish to test their coding skills.

  • High-End CMS

Being adjustable and flexible are the two impressive features of PHP. Upgradations and changes being the part and parcel of the modern world, PHP open the grounds for adjustments as it uses codes which can be changed whenever a developer feels like. Drupal and WordPress are such sites made from using PHP.

  • No Platform or Server Restrictions

PHP is quite beneficial for business owners as it helps in cost effective utilization. It is because you can use PHP on any platform like Windows, UNIX, Linux and also supports Apace and MySQL. Furthermore, PHP supports all the major servers like Microsoft IIS, Apache, Netscape and personal web servers too.

  • Speedy & Effective

Without any doubt, PHP is super-fast which makes it helpful in developing websites at a faster rate. Basically, PHP uses its own memory due to which the loading and serve time gets reduced, resulting in faster processing speed. Now, you can tell that why Facebook, Twitter and other popular sites were developed using PHP.