This is default featured slide 1 title
This is default featured slide 2 title
This is default featured slide 3 title
This is default featured slide 4 title
This is default featured slide 5 title
 

Monthly Archives: March 2018

Build Revenue Generating Website

Your website is a digital directory

This is obviously no news, your website helps to identify your business by name and location. It offers contact details and of course a description of products and services must be available to the consumer. This is the easy part!

Your website is a digital marketing tool

Whether you are sharing news articles, product information or the latest specials, always customize the information to your target audience by making sure it is relevant. Your website could also be an ideal tool to conduct some market research via customer surveys or A/B testing. Remember to allow users to share your content on social media and provide an easy way for the consumer to contact you!

Your website is a digital sales tool

What is the first place you visit when you are looking to buy something? 8 out of 10 people browse the internet before visiting the store. If you have something to sell, merchandise your products and don’t forget to publish a price wherever possible. Offer supporting tools, such as easy contact initiation from anywhere on the site, comparison functionality, shopping carts, my favourite list, finance calculators or a finance application functionality – if it helps the customer in the buying process, it will help will add value to your business too!

Your website is a digital data source

Your website can become an incredibly powerful source of data so you should spend some thought on this topic in advance. Your website not only allows you to interact and engage with the largest prospect audience possible but also with your current and past customers. Every contact provides you with consumer information – make sure you collect the right information and integrate it in your CRM programme! This is the only way to properly segment your prospects, plan contact management and marketing automated activities in a relevant and meaningful way for the customer!

Your website is the glue between different retail channels

Consumers use omni channels to buy what they want – a website can be the common ground or the glue that connects these channels! A telesales agent or sales person on the floor should be able to use the website as a tool to explain products and services to the consumer. A customer might prefer to shop digitally or seek human interaction before concluding a purchase, either via a telesales consultant or by contacting the closest mortar and brick retail store.

Search Engine Optimization

SEO is crucial from the very start! Site architecture, content and HTML code are just a few search engine success factors. My favourite example are keywords, as they are often overlooked when generating the content for a new website, which can result in a lot of editing work post go live of your site – so remember to research keywords relating to your business as early as possible to incorporate them in a sensible way.

Hire WordPress Developers

Experience in WordPress

Ask the developer about his experience with WordPress. This does not mean that a developer with lesser experience is obviously bad, but it will assure you of the quality of work. Do not check the overall experience. That will include all other technologies that the developer has worked on. Make sure that you ask for specifically WordPress related experience.

WordPress Portfolio

Make sure that you ask the developer for a portfolio. You will get an idea about the type of websites that the developer has experience with. You can then map your requirements and check whether the developer will be able to deliver your kind of work. Ensure that you ask for more than one sample so that you can judge better.

Cost and delivery time

Even if you have decided upon a budget, make sure that you match the quality of work with the amount that you are paying. This is exactly why taking a look at the portfolio helps. You also need to discuss the timelines within which the project needs to be delivered. The launch of your business site should go as per your business plan. So make sure that the developer can deliver as per your timelines.

Web Design In Content Marketing

Grab Attention: One of the common reasons why web designing is important in content marketing is that it helps to grab the attention of the visitors. A great design is transparent that help to reflect your motives to your clients and give them a reason to visit your website. It adds value to your content marketing strategy and catches the eyes of the visitors.

To Make The First Impression: Another reason you need web designing for getting results from your content marketing strategy is that it helps to make your first impression on the visitor’s mind. This is because content captures the mind, but a cool design with great stuff can catch the mind and heart of the visitors and keep them on your website for a longer time.

Help To Measure Your Progress: Whether you are a small organization or a big brand, web designing is important for your business because it helps to measure your progress. Content marketing is incomplete without it, so you should include it in your strategy to get effective results.

Reduce The Chances Of Getting Lost In The Feed: Needless to say, web designing increase the time people stay on your website. In the absence of this, content marketing lost in the feed and attract only half of the customers.

All in all, web designing is important in content marketing and all above mentioned points are enough to prove it. So, you should also understand its value and take benefit from it before it is too late and your competitors take your customers away. What are you waiting for? Go and hire talented web designers or consult a reputed website designing company for any professional help that work as the ladder of your success that too within your stipulated budget.