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Monthly Archives: May 2018

Improve Website Design with useful Tips

Considering the Fold

“The Fold” usually refers to the part of the web page which is visible without scrolling. Since it is the part which is always visible to the online audience, therefore critical features which include strong call to actions and important contact info about your business including a phone number and an email address should be placed within the upper portion of the website.

Using Dummy Tools

Lorem Ipsum is what many web designers use for producing dummy text placeholders for their website. This proves to be quite helpful in most of the situations when the text is not yet finalized. This enables the web designer in any website designing company to continue designing the website without holding on for the content writers, which otherwise might unnecessarily hamper the process. Using them accelerates the entire process of designing. In case of photographs and images, web designers can use the Lorem Ipsum equivalent for images which enables designers to use dummy image placeholders.

Responsive design is Mandatory

It is extremely important that your web design is mobile friendly and is viewable in any type of electronic gadget. The design should be such that the viewer is able to have an optimal user experience and a continued ability with minimum scrolling without any inconvenience across multiple devices. In fact, the website should be able to accommodate for any image resolution or size.

Use Proper Style Guides

Using a standard style guide is essential for producing great results in a web design. Style Guides, in fact, are quite popular with web designers as using them helps in ensuring uniformity in styles. Guides are available as books and documents and contain guidelines enumerating all the details, such as labelling essentials to numerical characters. Web designers also create their own style guides to maintain consistency throughout the designing process. In fact, style guides become vital when there are different people working on a project, such as freelance writers which work in a various locations. When text has to be represented in different ways with a lot of variety in heavy sites, such Style Guides are handy.

Testing

By using A/B testing, you will be able to do a lot of testing and find out if your designs are working or not. It’s a great technique to discover more alternatives and test it’s effectiveness. You will be able to decide whether a feature is looking good or you need to incorporate something else. All such decisions are actually generated from testing different parts of the design which in reality starts as a hypothesis. User testing on a continuous basis for improving your web design is an on-going procedure. By developing this skill, you will be in more control of experimenting and implementing with new designs.

Need Custom WordPress Design

1. Brand Identity: Each business has a distinct identity and the same needs to be communicated to the online audience. Logo, color scheme, typography and the look & feel of the site together offer a unique personality to the website; which needs to be aligned with business identity. No free or premium theme can offer this kind of flexibility. You need to opt for custom WordPress design for such a use case.

2. High Conversion Landing Pages: Every business need to have landing pages. Landing pages are a way to communicate and highlight the USPs of company, services and the products they offer. A lot of expertise and UX studies goes into making landing pages that convert. Tracking, A/B testing, conversion rate optimization. You need to put in a lot of effort to start selling online. Even a freelancer at UpWork or other freelance sites is not a right choice for this. Only a seasoned developer who builds custom website solutions and has experience with UX design can do justice to landing pages.

3. Professional Online Presence: A website is not just pages and information. It is the presentation of the information in the most appropriate manner. It is a science and art of building web presence that is functional, beautiful and fulfils the goal and purpose of the website. You need a developer who has a grasp of design concepts and user behavior to accomplish the task.

4. Security & Performance: The website is not just looks. It needs to perform well in terms of page loading speed. It should be cross browser compatible. It should follow best coding practices and be built on neat and clean code. It should be optimized for speed and fine-tuned for loading in 2 seconds.And it needs to be secure against possible malware attacks. A professional developer offering custom WordPress design will never compromise on these check-points.

5. Top Notch SEO: To get the organic traffic, your website needs to be optimized for search engines. Keyword research, keyword mapping, content strategy, SILO architecture, semantics, microdata, all go into making a website search friendly. Can you expect a regular WordPress user to know and understand each of these concepts?

Basic Web Design Criteria

Design must be relevant – When you have a website created, the overall design and layout of the site should reflect your business in some way or another. If your company colours are blue and red for example, the design and layout could include these colours somewhere, plus you may wish to have your company logo in the corner. Remember, the feel and look of your website is one of the first things visitors will notice, so try to have a design created that is relevant to your business.

Websites have to be responsive – Responsive design is essential for the creation of websites nowadays, which means that all factors must be considered. For example, mobile-friendly versions of websites MUST be created, due to the fact that so many people now use smart phones to browse the web. In order to implement very responsive web design, many web developers are using CSS media queries, and are having great results. Remember videos and media can slow down the responsiveness of a page, and a slow website is an absolute nightmare to navigate, so make sure you bear that in mind.

Websites must be checked over for errors – We all make mistakes from time to time, as that is what being human is all about. That means that web developers, even those with fantastic reputations, could make mistakes, so websites have to be checked over for errors, including: typos, grammatical errors, images which don’t load properly, videos that don’t load correctly, and broken links.