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6 Steps to Integrate eCommerce into a Retail Business

Electronic commerce or eCommerce is growing day by day in both B-to-B and B-to-C context. According to Forrester, online sales will make up 17% of all US retail sales by 2022, which is up from an anticipated 12.7% in 2017. US online sales are projected to grow 13% YoY this year, which is 5 times faster than expected offline sales growth, and in line with the National Retail Federation’s estimates.

eCommerce and Retail Businesses

eCommerce integration occurs when merchants connect their eCommerce site with their other online sales channels and back-end systems such as an ERP (enterprise resource planning) or POS (point of sale system) system. Such integration results in a bidirectional flow of information or data between the mentioned systems.

If you’re interested in whether eCommerce integration will be easy or not, you should take into account the nature of your own specific business. eCommerce and retail integration can help you:

  • Eliminate manual entry of order, inventory, item, customer, and shipping data

  • Synchronize inventory levels

  • Automatically notify customers when orders have shipped

  • Quickly make updates to data

  • Easily add more sales channels

  • Readily handle an increase in orders

How Your Retail Business Can Benefit from eCommerce Integration

Here are several important steps you can follow to take advantage of eCommerce so to increase revenue:

  • Choose the Right Systems

Some systems are better equipped for multichannel selling and integration as compared to others.

  • Choose the Right eCommerce Integration Solution

Take into account your budget, unique business needs, and plans for growth so to be able to decide on the right integration solution for your business.

  • Look at Third Party eCommerce Options

The first step to take with eCommerce is to check with the website developer or designer that developed your website.

  • Check with Your Credit Card Processor

Payment processors have developed solutions regarding the transition to eCommerce to make things easier for their clients. With a reputable merchant payment processor, you can easily merge retail and online transactions together. Even if you lack excellent credit scores, getting a merchant account with bad credit will be without any challenges if you turn to a true professional in the field.

  • Add eCommerce to Your Existing Website

To keep up with technology, businesses should already have a functioning website. Creating a new eCommerce experience from scratch can be costly. This will include backend technology required to operate online shopping, quality content to showcases various products/services, as well as videos, images, and descriptive product copies to look professional.

  • Choose the Right Shipping Model

Shipping isn’t going to be easy both for new or established businesses. Excessive shipping costs can dramatically impact your sales conversion rates. A variable model implies some products (usually the most popular) will have lower shipping costs as compared to others. “Loss leader” strategy means customers are more likely to complete the purchase and include additional products with a higher margin.

Traditional shopping experience and back-end operations completely differ from the virtual and instantaneous online shopping. Companies should build a separate sales strategy for both traditional sales and eCommerce trading channels to achieve success.

Author Bio: Electronic payments expert, Blair Thomas, co-founded eMerchantBroker in 2010. His passions include writing/producing music, and travel. eMerchantBroker is America’s No.1 bad credit merchant account providing company, serving both traditional and high-risk merchants. Getting a merchant account with bad credit is easy with EMB.