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Category Archives: web design

Build Revenue Generating Website

Your website is a digital directory

This is obviously no news, your website helps to identify your business by name and location. It offers contact details and of course a description of products and services must be available to the consumer. This is the easy part!

Your website is a digital marketing tool

Whether you are sharing news articles, product information or the latest specials, always customize the information to your target audience by making sure it is relevant. Your website could also be an ideal tool to conduct some market research via customer surveys or A/B testing. Remember to allow users to share your content on social media and provide an easy way for the consumer to contact you!

Your website is a digital sales tool

What is the first place you visit when you are looking to buy something? 8 out of 10 people browse the internet before visiting the store. If you have something to sell, merchandise your products and don’t forget to publish a price wherever possible. Offer supporting tools, such as easy contact initiation from anywhere on the site, comparison functionality, shopping carts, my favourite list, finance calculators or a finance application functionality – if it helps the customer in the buying process, it will help will add value to your business too!

Your website is a digital data source

Your website can become an incredibly powerful source of data so you should spend some thought on this topic in advance. Your website not only allows you to interact and engage with the largest prospect audience possible but also with your current and past customers. Every contact provides you with consumer information – make sure you collect the right information and integrate it in your CRM programme! This is the only way to properly segment your prospects, plan contact management and marketing automated activities in a relevant and meaningful way for the customer!

Your website is the glue between different retail channels

Consumers use omni channels to buy what they want – a website can be the common ground or the glue that connects these channels! A telesales agent or sales person on the floor should be able to use the website as a tool to explain products and services to the consumer. A customer might prefer to shop digitally or seek human interaction before concluding a purchase, either via a telesales consultant or by contacting the closest mortar and brick retail store.

Search Engine Optimization

SEO is crucial from the very start! Site architecture, content and HTML code are just a few search engine success factors. My favourite example are keywords, as they are often overlooked when generating the content for a new website, which can result in a lot of editing work post go live of your site – so remember to research keywords relating to your business as early as possible to incorporate them in a sensible way.

Hire WordPress Developers

Experience in WordPress

Ask the developer about his experience with WordPress. This does not mean that a developer with lesser experience is obviously bad, but it will assure you of the quality of work. Do not check the overall experience. That will include all other technologies that the developer has worked on. Make sure that you ask for specifically WordPress related experience.

WordPress Portfolio

Make sure that you ask the developer for a portfolio. You will get an idea about the type of websites that the developer has experience with. You can then map your requirements and check whether the developer will be able to deliver your kind of work. Ensure that you ask for more than one sample so that you can judge better.

Cost and delivery time

Even if you have decided upon a budget, make sure that you match the quality of work with the amount that you are paying. This is exactly why taking a look at the portfolio helps. You also need to discuss the timelines within which the project needs to be delivered. The launch of your business site should go as per your business plan. So make sure that the developer can deliver as per your timelines.

Web Design In Content Marketing

Grab Attention: One of the common reasons why web designing is important in content marketing is that it helps to grab the attention of the visitors. A great design is transparent that help to reflect your motives to your clients and give them a reason to visit your website. It adds value to your content marketing strategy and catches the eyes of the visitors.

To Make The First Impression: Another reason you need web designing for getting results from your content marketing strategy is that it helps to make your first impression on the visitor’s mind. This is because content captures the mind, but a cool design with great stuff can catch the mind and heart of the visitors and keep them on your website for a longer time.

Help To Measure Your Progress: Whether you are a small organization or a big brand, web designing is important for your business because it helps to measure your progress. Content marketing is incomplete without it, so you should include it in your strategy to get effective results.

Reduce The Chances Of Getting Lost In The Feed: Needless to say, web designing increase the time people stay on your website. In the absence of this, content marketing lost in the feed and attract only half of the customers.

All in all, web designing is important in content marketing and all above mentioned points are enough to prove it. So, you should also understand its value and take benefit from it before it is too late and your competitors take your customers away. What are you waiting for? Go and hire talented web designers or consult a reputed website designing company for any professional help that work as the ladder of your success that too within your stipulated budget.

Website Speed Matters

Faster access to information = better user experience

Active internet users are faced with hundreds of information daily. This shows that the internet keeps them busy. And we all know that no busy person like to wait. So once users visit a website, they expect to receive the information needed as soon as they click on a page. Otherwise, they will look elsewhere.

This not only affects the user experience but also, in a more complicated way, the ranking of the website. To explain this point, we need your full attention. When a user accesses a slow website, he tends to quickly move away from it. The results of this action are 1) a high bounce rate (the percentage of website visitors who leave a site after viewing one page), 2) less opportunities for the content to be shared which is also an SEO factor, and 3) Google registers the website as irrelevant to the user’s need. As you can guess, these 3 points have a direct relation with the ranking of the website in SERP as it won’t be considered as a significant source of information.

Mobile internet users are on the rise

Since the big wave of smartphones, more and more people are accessing the internet via their mobile. In 2014, 94{f23311ec774cd768583985ad1aa3cffac49cae92c56ce5870277828f728004c9} of internet users in the Middle East surfed the web with their mobile. This represents a huge number for any business operating in the region. The main reason for users connecting online via their mobile is that they’d need information on-the-go, in other terms, as quick as possible. So making them wait results in the same consequences as the previous point.

In addition, a fast website speed is crucial for online stores, for the reasons mentioned and more. In 2015, around 50{f23311ec774cd768583985ad1aa3cffac49cae92c56ce5870277828f728004c9} of online shoppers used their mobile to purchase, which also represented a promising opportunity. Therefore, building an eCommerce website with a fast load time increases conversions. How? Well, as you probably know, in order to purchase online, a user passes through a process of several pages. So, a customer attempting to buy from a slow website will end up abandoning his cart.

Must Invest in Simple Websites

They are Google-friendly

Simple websites open faster and this remains one of the main reasons why they are preferred by Google. On the other hand, a website with complex flash animation is less likely to be noticed by the search engine giant simply because of the fact it does not recognize flash animation at the first place. So, even if you are using flash animation in your site make sure you’re restricting its use so as not to be overlooked by Google.

The ratings prove it!

It was that researchers discovered that only users could judge sites within 1/50th to 1/20th of a second and the fact that visually complex sites were consistently ranked low could not be dismissed as well.

You’re sorted as far as mobile searches are concerned

Imagine opening a complex site in your smartphone! You can actually gauge the amount of time it will take to open the site. Today, mobile searches have surpassed desktop searches by a huge margin and you can only go on to estimate the dire need of investing in simpler sites.

Don’t forget to educate yourself… more!

Please make sure that you are actually educating yourself about the nuances of web designing thoroughly and acquainting yourself more about its search-engine friendly sites. There is no dearth of resources to help you. Complex websites might as well be equivalent to hard work but let us tell you that web development is more about smart work. Consider the example of flash animation mentioned above. Is there any use of employing elaborate designs when Google doesn’t even recognize it?

Find Affordable Website Designers

Firstly, if your business is just leaving ground, you’ll want to make sure you keep your costs down and stay within your marketing budget. Even the most highly skilled designers go through dry spells in their career, so it’s worth searching online for those offering their services at discounted rates.

Start by typing ‘discount website designers’ into your Google search engine and spend some time browsing through the results. Even if you’re opting for a truly cost-effective service, you’ll still want to ensure you’ll get the professional results your business deserves, so make sure you study their online portfolio of work, or ask to see some example sites.

You don’t need to search locally, as the beauty of the internet means that web design is a globally available service. Wherever you are in the world, and however remotely your business operates, there is no reason you can’t attract a vast client base from all over the world.

It’s always worth checking out earlier customer reviews or testimonials, as, just like in days gone by, word of mouth can go a long way. You’ll effectively be letting someone into your business and putting your marketing into their hands, so you’ll want to know you’re employing someone you can trust.

A good website designer should be able to meet your exact requirements, no matter how niche your business may be. The best way to start things off is by meeting with a consultant, to give you an idea of what’s on offer, and so they can get a general idea about your business.

The company you use will want to acquire as much information about your business as possible, so it might be a good idea to put some information together before attending your meeting with them. This way, the team will have something to take away and refer back to when they’re working on your site.

Some design agencies will offer a new client bonus or discount, as well as add-on service rates for past customers. These special offers might not be advertised on their website, so it might be best to contact a designer directly to find out about their most exclusive deals.

If you do find a discount design service, it’s important that you get a comprehensive understanding of exactly what your package includes prior to agreement. There may be a limit on how many pages you’re entitled to, or you may not receive complimentary revisions if your site doesn’t look quite how you imagined.

Similarly, you’ll want to know about any extra fees that may be applicable. The last thing you want is to receive a great service and a beautiful new website, but with an enormous bill you weren’t anticipating. Ask your designer to be transparent with you about the costs involved.

Make sure the company you decide to use is fully proficient in SEO – Search Engine Optimisation. This will make sure your web page is highly listed in search engine results, and will drive traffic and sales to your site.

Types Of Content

Blog: Blog is the soul of your website that makes it enjoyable for the visitants. This is the most important form of content that is a must, which helps to educate and entertain your clients and give them the sense to get combined with your website and make a repeat visit. Besides, it also helps to improve the ranking of your website because every blog has unique content that is loved by the web spiders.

Products And Services: Another important type of content your website must have is, products and services that are offered by your company. It helps to provide enough information about your offered range to the clients and give them a purpose of purchasing it. However, make sure that the information you provide is true and relevant to what you offer.

News And Timely: This type of content helps to show your audience that your business is growing. This may help your clients to know about the latest update your website has to offer that attracts more and more people to it and increase your reputation among your clients.

Social Media: Last but not the least; Social Media require fresh and interesting content that more and more visitors likely to share, which increase the credibility of your website and helps to target a wider audience. Therefore, you have to give proper attention to it and try your best to give it a perfect blend of information, promotion and interesting material that your visitors likely to read.

PHP Is Being Use in Web Development

  • Free of Cost

As the heading describes, PHP is an open source framework which specifically means that it is totally free! It is supported by lots of documentation. All this makes it one of the sharpest systems which has found its way into the development of famous websites like Twitter, Facebook, WordPress, etc. Being free of cost, PHP is widely available for newcomers who wish to test their coding skills.

  • High-End CMS

Being adjustable and flexible are the two impressive features of PHP. Upgradations and changes being the part and parcel of the modern world, PHP open the grounds for adjustments as it uses codes which can be changed whenever a developer feels like. Drupal and WordPress are such sites made from using PHP.

  • No Platform or Server Restrictions

PHP is quite beneficial for business owners as it helps in cost effective utilization. It is because you can use PHP on any platform like Windows, UNIX, Linux and also supports Apace and MySQL. Furthermore, PHP supports all the major servers like Microsoft IIS, Apache, Netscape and personal web servers too.

  • Speedy & Effective

Without any doubt, PHP is super-fast which makes it helpful in developing websites at a faster rate. Basically, PHP uses its own memory due to which the loading and serve time gets reduced, resulting in faster processing speed. Now, you can tell that why Facebook, Twitter and other popular sites were developed using PHP.

Expertly Designed eCommerce Website

1. Affordable

Running an online store is highly cost effective as you avoid costs that would affect your real world counterparts. Some of these avoided expenses include

– Staff

A website doesn’t require the hands-on attention required by an entire team of employees. Processes such as inventory management, billing and operational costs can be fully automated.

– Store Bills

Save money not having to pay expenses such as rent, electricity and gas.

– Advertising

Technically an e-commerce website is not exempt from this avenue, the pricing is just more affordable and the process easier. As a website, you automatically avoid the geographical constraints of rivals meaning your advertising will have greater reach and a higher chance for conversion.

– Travel costs

Customers no longer have to spend money travelling to your store. This is a factor that will benefit your business as the advantage of saving will conversely increase the likelihood of attaining sales.

2. No geographical boundaries

Using an e-commerce website people can buy products and services from wherever they want and they possess greater purchasing power. It not only removes geographical boundaries but also offers convenience and the benefits of being able to be purchase practically anything at any time, 24/7.

3. Better equipped to build customer personas

E-commerce retailers are very good at keeping track of the buying habits of customers. As a result, you can monitor their purchasing behaviours and adopt new strategies to engage and constantly deliver exactly what they want. You will be able to access data that helps you to determine the products they’re most likely to buy,

4. Easier to engage

There is a limit to how much info you can convey in a physical store and number of customers you can serve at a time. A strategically designed e-commerce website delivers a customised message to customers that will encourage them to take action, which makes easier for e-commerce retailers to engage their target market.

5. Gain new customers through search engines

‘According to Leverage Marketing only 5{f23311ec774cd768583985ad1aa3cffac49cae92c56ce5870277828f728004c9} of users go as far as the second page’

There are 3 billion searches conducted globally on Google every day, however, handful of businesses are using eCommerce platforms to sell their products and services. An e-commerce website thrives on the traffic generated by search engines. A physical store simply cannot meet this huge market of people as they are constrained by their physical locations. Using search engine optimisation strategically, e-commerce retailers can get significantly more customers than other digital and traditional marketing channels.

Redesign Websites

Style: It is one of the important factors. Clients should discuss with such companies, so that they can customize the client’s website with exclusive style and design.

Building SEO: A good professional in this field should always help in building SEO friendly sites. They implement SEO rules while developing a site to help their clients reach their online goals

Meeting Online Standards: Right from the beginning, these professional build sites with proper online standards to make it easier for search engine to read it.

Blogs/ Articles management: The content writing is another area where a client needs help. Content creators take care of this matter and customize content for the client based on the demand of the topic.

Updating: Usually the existing website simply requires a new look. These creators make the changes according to the need of the time and also in order to meet up the demands of the clients. Sometimes minute changes are done within 12 hours and they also attempt to complete most updates within the time limit, as per the instructions are given.

Accessibility: Also, such professionals should take the client’s target for the market while incorporating accessibility on the website. They should use all the latest technologies, so that the websites are available in every possible way.